There are so many great things about Champaign-Urbana. We might all know the biggies like the University of Illinois, our cultural diversity, the Illinois Marathon, and the Roger Ebert Overlooked Film Festival. However, it’s sometimes the places we pass by every day that really help to make this city a wonderful place to study and live. One such place was captured in a writing assignment by one of our Summer 2014 students.
Nisana Theerajaruwat from Bangkok, Thailand was accepted into the University of Illinois Masters of Technology Management program in the College of Business. But before she started her program this fall, she decided to enroll in the IEI’s summer program in order to make sure her English language skills were at their best. While at the IEI she enjoyed the small classes as well as the elective classes students in the upper levels can choose from. She found all of her teachers to be very nice and helpful. She also participated in the various activities like the campus tour, and trips to the Champaign County Fair and Chicago. But she said what she liked most was the ConvoPartners program where she had the chance to really get to know some local people and learn some things that she couldn’t in class. One of those things she learned about outside of class was the subject of the analysis essay she wrote for her Academic Reading and Writing class. In addition to describing this local business, she also analyzed what they are currently doing well and what could be improved. The ability to write in this way is so important in American academics where students are asked to think critically and express their ideas clearly in writing. Her experience at the IEI definitely better prepared her for the rigor and expectations of the graduate program she has just started.
Thanks for letting us share your essay Nisana… now, I’m getting hungry…
There are several public places that are popular in the Champaign-Urbana area such as Illini Union, Alma Mater Monument, Grainger Library, coffee shops, hospitals, and many public parks. People spend their time at different places doing a lot of things. Some of them enjoy chit-chatting in the park. Some study hard by themselves at the library or coffee shops. However, I would like to talk about the place that is not really famous, but it is definitely important to people, especially people who live around it. That place is County Market, the supermarket in Champaign where you can find a variety of products and enjoy shopping in a nice atmosphere.
County Market is a huge supermarket with great location. It was built to provide the best services to people at all times. This sizable store can accommodate more than 200 customers at a time. Located on Stoughton and Fourth Street, near Springfield and a few minutes’ drive from Illini Union, County Market is very convenient, especially for college students and faculty [only a half mile of the IEI]. In front of the building, you will find an enormous parking lot; thus, you do not have to worry about finding a vacant parking space. There are many local buses that stop at the store as well, such as 1 Yellow, 2 Red, 9 Brown, and 12W Teal. When the weather is nice, I usually enjoy walking to the supermarket instead of taking a bus because I always have classes around the Quad and Illini Union, which are not very far from it. The store is established in a good neighborhood, so it is safe for people to go to buy something even when it is late at night. You can count on County Market that it will always provide what you want at all times. Imagine you are so starving at night and there is no restaurant or even fast-food restaurants, how wonderful it is to know that the supermarket is open 24 hours nearby your home! Almost everyone can easily reach this big County Market and look for the items he/she needs because it is really close to the campus and easy to be found.
Shopping at County Market is a nice experience since it is very easy to find products and it offers good prices as well. These advantages make the store considerably attractive to customers in many ways. The stock is organized in aisles, and customers can find what they need by looking at the large labels above each shelf. For example, fresh food is separated from household products. If you want to get an apple, you will find it in a fresh food area, so you should head to that zone instead of looking for it in other areas. I am very impressed with the cleanliness of this supermarket. Inside the building, it looks bright and airy, providing a good experience for the people who are shopping. Not only does it sell various goods and categorizes each product well, but also people can purchase whatever they want at a fair price. This supermarket chain gains buying power and specializes in negotiating with suppliers, so it gets good manufacturer pricing. Consequently, you can find every product here with a reasonable price. One of the amazing facts about County Market is that it is one of the biggest regional chains in the Midwestern and Southern regions of the United States. Accordingly, it is no wonder that it can fulfill customers’ needs in terms of price and product. This friendly store, located in a prime area, is an appealing and popular choice for many reasons.
Although County Market is a great place for food and household shopping, there are some recommendations that I think would be beneficial for the store. The store has a lot of strengths, but the sales can increase even more with the right tools. I personally believe that it would be very nice if the store offered loyalty cards to customers and provided an area for kids. First of all, County Market might need to consider offering a loyalty card to customers in order to keep them coming back. The loyalty card is one of the most effective business marketing methods. It helps to build customer relationships and retain existing customers. This is one of the best ways to satisfy individual customers since it increases customers’ loyalty to the store. Acquiring member cards, customers will feel that they belong to the supermarket. Whenever they want to shop for food or household products, they will think of the store where they obtained the loyalty cards and return to that store. Statistics surprisingly show that a good loyalty program has an ability to tie purchases to customers and bring them back to the store even when a new store has opened nearby.
Second, I totally recommend that the store offer child care services during the parents’ shopping trip. The experience can be more enjoyable while they shop, and children can have a happy time waiting for their parents as well. It is important that the supermarket adapts itself to the trends and strengthens competitive capabilities by being concerned about small but powerfully effective services. If County Market provides loyalty cards to its clients, it would be profitable to both the store and the purchasers. Also, if there is a place for children, customers who come to the supermarket will be more pleased with the shopping experience.
In conclusion, County Market is one of the public places that are very significant to people in everyday life. People can find both necessary and unnecessary things here in a good atmosphere at any time they want. When they are hungry, they can feed themselves at County Market. When they want to wash their clothes, they can find detergent at County Market. When they want to throw a party, they can find all party stuff at County Market as well. You may never notice how it is significant and relevant to your life, but it really is. This meaningful store continues to serve people in Champaign in several ways and every single day.